Signature Services
Below is a curated list of common services for your convenience. If there is something you had in mind that you don’t see listed, please don’t hesitate to reach out.
Campaigns
Whether you’re launching your business, rolling out a new product, or offering a limited time promotion, you are going to want to get the word out!
You just need to find the right words…let me help you with that!
Websites
So your website isn’t generating the leads you need to grow your bottom line, but you don’t have the time or expertise to make the updates?
I’ll review your site and deliver the persuasive, conversion-optimized copy that answers your audience’s questions and solves their problems.
Content Marketing
Great content is key to attracting and engaging your dream clients.
With a well-researched content roadmap and the right assets, you’ll be able to educate, entertain, and provide value to your target audience.
More on Content Marketing Packages
Customer Marketing
Congratulations, you’ve booked a new client!
Now WOW them with a professional, polished, branded welcome experience that guides them through your process, and sets expectations with style.
Campaigns
Your brand and voice will shine through on any platform with attention-getting copy and eye-catching visuals that will help you to achieve your business goals.
Campaign packages are customized to your timeline and the platforms you prefer to use. We’ll walk through your goals and needs and you’ll get a proposal that includes an outline of deliverables and cost estimates.
Package options include:
Recommendations for sequencing and/or publishing
Email copy with alternate subject lines and headings
Landing pages and forms for your website
Content pieces (infographics, whitepapers, case studies, e-books, etc.)
Social media ads, posts, stories, copy and images
Investment: Campaign packages start at $225 USD
Websites
One of the many impacts of COVID-19 is that internet use is up 60% over pre-pandemic usage. Now more than ever, it’s essential that your website is current, user-friendly, and has conversion-driving copy.
I can help transform your website into a LEAD MAGNET with copy that:
Speaks directly to your dream client’s pains and needs…so they feel like you are speaking specifically to them.
Differentiates your business from the competition, because now more than ever, you can’t afford to fall into a black hole of brand banality.
Warms your leads, so that by the time you get the call, your best prospects are nearly sold!
WEBSITE PACKAGE OPTIONS
New Web Pages
We will start the process with a discovery call that will provide some background on your business and the page(s) you need.
Once I understand your goals and we agree on what pages you need, I’ll draft the copy and create a design wireframe for your pages.
What you’ll get:
Basic SEO analysis and keyword strategy
Copy outline and design wireframe with design and user experience notes for review
Up to 3 rounds of edits
Basic Website Review
Website reviews start with a discovery questionnaire which will provide the background on your business, and your challenges and goals.
Next, I’ll provide a critique of your website’s copy and organization.
What you’ll get:
Review of your site with user experience, general design, and a content audit
Written recommendations for improvement to user experience and messaging
Copy brainstorming with suggestions for headlines, taglines, and calls to action
Website Review & Copy
Website reviews with copy also start with a discovery questionnaire to help me understand your business, your challenges, and goals.
In addition, we will go deeper on your brand and voice to inform a copy rewrite.
What you’ll get:
Review of your site for user experience, general design and a content audit
Written recommendations for improvement to user experience and design
Basic SEO analysis and keyword strategy
Copy rewrite of your Home page and up to 2 additional pages of your choice
Review, Copy & Design
Review, copy, and design packages start with a full research and discovery process where we really get under the hood of your business, your brand, and the competitive landscape.
What you’ll get:
Review of your site for user experience
Full design and content audit including SEO analysis and keyword strategy
Wireframe and recommendations for design including site map, user experience, design, layout, and copy (*optional design add-on for Squarespace websites)
Copy rewrite of all pages
If you have a designer or developer, I’ll include up to 2 hours to work with them on implementation of recommendations
Investment: Pricing will depend on the type of business you have, the number of pages you’d like to have reviewed, and their size and complexity. Packages start at $150 USD.
Content Marketing
If you are reading this, you’re probably informed about the benefits of content marketing and its advantages over traditional marketing, so let’s focus on the process and packages.
Effective content marketing plans require a good amount of research and planning, so we’ll start with a discovery questionnaire and follow-up call (30 - 60 min) to ensure I have a solid understanding of your business, your dream client, the market, your objectives, and any existing content.
Then I’ll roll up my sleeves, and spin up your plan!
What you’ll get:
A content strategy overview document
Topic and keyword recommendations
Multi-channel editorial calendar
Measurement guidelines
Optional:
Marketing Assets
If you’d like to include content creation in your package, that’s fantastic! We will have an additional discussion about pricing and timeline for the content once the Content Strategy Overview is complete.
Investment: Content Marketing packages are customized, pricing varies according to the starting point, scope, and complexity of the business.
Customer Marketing Packages
Customer marketing packages are great for solos and smalls in the creative and service industry: photographers, real estate agents, estheticians, yogis, caterers, tradespeople…and beyond!
With a professionally designed and written marketing kit, your customers will feel confident in their decision to work with your business.
Designed to your brand and your unique service offerings, customer marketing packages may include:
Welcome Guide
Pricing Guide
Brochures/Flyers
Business Forms
Referral Program
Loyalty Program
Thank You Cards
Marketing Emails
Landing pages for your website
Promotional ads for social media or email
Packages are fully customizable and may include print and digital components…from postcards to emails and downloadable PDFs.
We’ll have a discovery call to discuss your needs and you’ll receive a proposal with an outline of deliverables and cost estimates.
Investment: Customer Marketing packages are custom to your needs and the scope of the project. Pricing will be determined based on assets needed and the complexity of the project.