Business to Business
Select B2B samples are from technology industry campaigns promoting web, SaaS, and on-premise tools designed for legal and financial professionals.
Take a look at some B2B marketing projects
Note: All strategic B2B work is proprietary and subject to non-disclosure agreements. I am happy to talk through sample projects offline, please email or use the Contact Form and we can set up a time to discuss!
Consumer Marketing
B2C samples showcase service packages for solopreneurs and small businesses in the service, hospitality, and fitness industries.
Take a look at some B2C marketing projects
Consumer Marketing Samples
Marketing Kit for Portrait Photographer
This young photographer had just launched her business and wanted a marketing kit to help win new clients. I developed Facebook and Instagram ads, and an intro postcard to help showcase her work and get the word out to her community. For booked clients, I developed a polished welcome guide, a coordinated thank you card, and a referral program.
Her style is natural light photography with a light and airy touch. The materials aligned with her style guide, palette, website, and logo.
Marketing Strategy for Psychiatrist’s Expert Witness Services
This retired psychiatrist is starting up an Expert Witness Service business. We revised her CV, developed a Case History document, added her profile to select expert witness directories, and launched a new website outlining her services and expertise.
A clean simple website with details about her qualifications, experience, and areas of expertise is the foundation piece of her service offering. The site includes her CV, case history, and a contact form.
Preview: Marketing Strategy for Nature Photographer
This nature photographer is ready to share his work with fellow nature lovers! We are in the process of building his gallery, online store, and social media presence.
More to come as we get closer to launch!
Business to Business Samples
Marketing Strategy for SaaS B2B Startup
This tech startup was ready to focus efforts on marketing in late 2020. We started with a website refresh to enhance the user experience and optimize the copy.
Ongoing work includes customer persona research for targeted industries, content marketing, email campaigns, and LinkedIn campaigns.
Sponsored Media Placement: CFO Newsletter
The theme of sustainability was featured in this newsletter targeted to CFOs. Client wanted to highlight thought leadership related to ESG in this issue.
Case Study: SaaS Practice Management Solution
This case study highlights the return on investment of implementing a SaaS practice management tool at a small law firm. The case study integrates key points from a third party research survey on how small firms are running their business and applies this firm’s experience to show the advantages of using the product.